About Us

At Pure Vita Labs (PVL), we don’t do halfway. For over 28 years, we’ve formulated, manufactured, and distributed every single product in-house—right here in Canada. No third-party shortcuts. No mystery sourcing. Just top-tier, performance-driven nutrition you can trust.

We’re proudly Canadian—family-owned and operated, with every PVL product made in our 200,000 sq. ft. manufacturing facility just outside Vancouver, BC. That means we control every step of the process, from concept to shelf, to bring you the cleanest, most effective sports nutrition on the market.

Our promise? Extremely high-quality, well formulated products for today’s athletes. No synthetic flavours, colours, or sweeteners—ever. And when we say trusted by the pros, we mean it: every PVL product is both Informed Choice and Strong Science Certified, and tested for banned substances by LGC—the world’s leading anti-doping lab.

From local gyms to the world stage, athletes in 80+ countries trust PVL to fuel their grind. Whether you’re chasing a new PR, competing at the highest level, or just showing up and putting in the work—PVL is with you. From our award-winning ISOGOLD Whey Protein to our BCAAs and hydration formulas, every product is built for performance—for the podium, the late-night lifts, and the early-morning grind.

Clean. Tested. Trusted. That’s PVL.
🇨🇦 Proudly Canadian. Made for athletes everywhere.